The digital era – why it is an error not to include it in your marketing strategies

Covid-19 Surviving tips for Small & Medium Businesses

Every business is affected by the COVID-19 pandemic, but there is no doubt that small & Medium businesses will be the hardest hit from the current situation.

We found out what other people and businesses are doing all over the world in adapting and surving these times. Here are some tips you may need to know and utilize for you and your business to survive through Covid-19’s economic effect;

#1 Take care of yourself and keep calm

Most small businesses survive on hand to mouth such that what they make is what they spend. It is very difficult time when your business is limited to almost no sales and your little savings are running out. It is at this tricky time to remind yourself of what is most important of all is YOURSELF. Take care of yourself in a way that works for you- for instance, eat well and try to get some exercise. You may also read some Business Books, Novels or any other you wouldn’t have during all your busy times.

Taking care of yourself will help you to keep calm, which in turn will also mean keeping a healthier mindset for you to come up with innovative ideas to move forward. If faced with some difficult decisions, take time to balance yourself and your mind before taking any drastic decisions. In what is a very dynamic and rapidly changing situation, sometimes taking a step back to reassess, asking for trusted opinions, and also keeping perspective will help. Things will get better, and you aren’t in this alone. Ask for emotional support where you can, and when you need it.

#2 Stay Connected

If you find yourself in need of inspiration and encouragement, don't hesitate to reach out (virtually) to your community of fellow entrepreneurs, close friends and family. We're all in this together, so try to set aside some time to share a few stories, trade information about what's working well, and build a stronger sense of solidarity with your peers.

It’s also important to stay connected to your customers, connections and community. Here are a few ways you can do it.
•    Keep your connections updated - No matter what type of business you’ve got, whether you run a Motel, a clothing store, or a local farm—there are plenty of people out there who want to hear from you. You can utilize the information provided by official government healthy personnel to share and also share your experiences on how you are coping up and surviving the pandemic.
•    Strengthen bonds with your community - Right now, a lot of people are adjusting to new daily routines. For some, that might mean working from home, for others, that might also mean taking care of their homeschooling children. If you’re able to provide any free resources or services, if will help you stay connected and strengthen bonds with your community.

#3 Be Resourceful

There are a variety of ways businesses can respond to the current COVID-19 pandemic, but our suggestion is to be realistic and resourceful. For your business, this means being conscious and considerate of the real impact on your customers. Consider your relevance to the situation.

If people can't come to your business in-person, think about creative ways you can bring your business to them. For example, if you’re a restaurant or coffee shop owner who’s not able to serve customers right now, maybe you can create a series of online classes to teach people how to prepare some of their favorite dishes or drinks at home. Or you are an education institution, why not let us create an affordable e-learning system for your trainers and students? Let us help you set up an Online e-learning platform within 2 weeks. Contact us now


Great Marketing Deals you can take from us

Even if you’re not able to operate your business as normal right now, there are still things you can do to help your enterprise navigate all of the uncertainty and set yourself up for success in the long-term. Let us;

  • Develop your Business/Organization website at your offer.
  • Design Covid-19 Awareness Ads, Company Profile or any Design at your offer.
  • Host your Website and Emails at your offer.

Terms and conditions apply and offer is currently valid till the 30th April, 2020.

In order to help Businesses and organizations that still want to position themselves to success on the long term, we are offering our Web Hosting, Web Development & Graphic designing Services at your price offering till April 30th, 2020 for all Small Businesses. Talk to us today! +265882816438 or Email This email address is being protected from spambots. You need JavaScript enabled to view it.Dennis Hope Mzumara - Mbuna Inc CEO